Meta AI Assistant App launches as Meta enters the AI assistant market, taking on OpenAI’s ChatGPT and Google’s Gemini. With this move, CEO Mark Zuckerberg hopes to strengthen Meta’s position in the rapidly evolving field of generative AI.
Meta AI Beyond the Platform
Previously available only through Facebook, Instagram, WhatsApp, and Messenger, the Meta AI assistant is now available as a stand-alone smartphone app. With this update, users may now take use of AI-powered capabilities without utilizing Meta’s other social services.
The software makes the user experience more relevant and user-friendly by providing personalized responses based on contextual data from users’ Facebook and Instagram accounts.
Driven by Llama 4: Meta’s Most Recent AI Development
Llama 4, Meta’s most sophisticated big language model to date, lies at the heart of the assistant.This model offers:
- Improved reasoning
- Multilingual support
- Higher efficiency
With these enhancements, Llama 4 stands toe-to-toe with the latest offerings from OpenAI, Google, Anthropic, and Deepseek.
Integration and Wearable Support
The standalone app also integrates with Meta’s AI-powered smart glasses, and is being merged into the existing Meta companion app, streamlining usage across devices.
LlamaCon and Future Monetization Plans
Meta is currently hosting LlamaCon, its first developer event focused on AI, which showcases the company’s Llama model family and future plans.
Additionally, Meta plans to test a paid subscription for advanced AI chatbot features in the second quarter of 2025. While revenue from this service may be limited at first, it signals long-term monetization goals.
Meta’s Position in the AI Race
Launched in September 2023, Meta AI is still evolving. But with the new app, powerful backend, and integration across social media and hardware, Meta is positioning itself as a serious contender in the AI assistant market.
Source: CNN
