May 14, 2025

Breaking Barriers: Fleur Samways and the Mission to Redefine Disability Representation

Fleur Samways wearing an ostomy bag for her inflammatory bowel disorder.

Overcoming Challenges with Confidence

At just 15, Fleur Samways faced a life-altering diagnosis of acute severe ulcerative colitis, a debilitating form of inflammatory bowel disease. After months of severe abdominal pain, fatigue, and persistent vomiting, Fleur underwent surgery that left her relying on an ostomy bag.

Now, at 19, this University of Southampton student is determined to challenge societal perceptions surrounding disabilities. Working part-time for a modeling agency, Fleur embraced an extraordinary opportunity: participating in a photoshoot aimed at redefining disability representation in the media.


Empowering Representation Through Imagery

The photoshoot was organized by the Business Disability Forum to create the Disability Smart Image Bank, a collection of stock images that authentically represent individuals with disabilities in everyday scenarios.

“It’s so important to see ourselves represented in media,” Fleur explains. “It normalizes what it means to live with a disability.”

The image bank features hundreds of photos capturing diverse individuals in various contexts, including workplaces and travel environments. Fleur’s favorite moment? Posing at an airport among peers who shared similar experiences.

“It was refreshing to work with people who understood the shared goal of breaking down barriers,” she says.

![People with disabilities depicted in everyday situations at an airport.](alt=”A young woman holding a passport wearing a high-vis jacket at an airport. She is looking towards another individual at a check-in point.”)


A Journey of Growth

Fleur reflects on her pre-diagnosis struggles, recalling the uncertainty and isolation caused by her health challenges. Post-surgery, she describes a transformation:

“I became healthier and more confident. It changed my life for the better.”

Today, she encourages others to openly discuss their disabilities, emphasizing the power of normalizing conversations. “When we normalize it, society follows, and life becomes much easier.”


Changing the Narrative

Lara Davis, Communications Director at the Business Disability Forum, highlights the broader impact of inclusive imagery.

“Our research shows disabled individuals feel both underrepresented and misrepresented in media and advertising,” says Davis.

The Disability Smart Image Bank aims to shift this narrative, presenting authentic and diverse portrayals of disability. Davis hopes businesses will adopt these images to reflect the inclusivity of the disabled community.

“The disabled population is as diverse as any other group,” she asserts.

![Inclusive imagery at the airport.](alt=”A woman in hi-vis scanning a barcode at an airport with another woman kneeling beside a bag. Airport machinery is visible in the background.”)


Building a More Inclusive Future

Fleur Samways’ courage and determination exemplify the impact of authentic representation. By showcasing disabilities through an honest lens, initiatives like the Disability Smart Image Bank inspire societal acceptance and inclusivity.

As Fleur puts it: “We’re all working towards the same goal—breaking barriers and creating a world where everyone feels seen.”

Source: BBC

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